ae缩放快捷键把关键帧打开,ae缩放快捷键nz( 五 ) _数码科技

6、对白、名字字幕问题按着需要办，想让人看清字幕的，就选带字幕的视频；不想让人看见的，做全程宽屏的MV ，或者想办法遮掉有字幕的视频，用歌词、滤镜都能遮。
7、不要把一个mv拍摄的内容“塞”得很满，有的视频，即使镜头很完美，如果mv拍摄不需要，删。
8、不要留念人物很帅很帅的镜头，该转场的时候一定要转。
9、没有特殊需要，视频速度的调整，不小于50% ，不大于125% ，否则将出现明显的人为加工痕迹。
10、想表现一件事，要选画面上最合适、让人一目了然的镜头。
视频选景
1、做集锦的，分配客观，不因自己喜好偏于哪个角色。
2、做单人的，不要把镜头一直给在主角身上，尤其不要一直给说话近景，也要给一些主角的远景、与他人的合景、相关的空镜头。如果该主角只有近景，那，滤镜遮罩有什么用什么，人为加工出MV的层次，至少给出主角近景身后的全景。
3、没有特殊需要，电视一角色多演员的，最好只给其中一个演员的近景；一演员多角色的，在一个MV中不要出现代表两个角色的演员近景。
4、乱真。
5、打斗场面，如果原片拍得很差，切换镜头要频繁，无转场的硬切也好， 10桢的交叉淡化转场也好，另外适当加快视频速度，切出来的打会好看些。
6、空镜头——天空太阳夕阳月亮云层山岳江水浪花旗帜，是合适的就拿来用。
拍摄注意细节
MV可以简单的看做是“为歌曲拍摄的宣传片”；因为MV并非只是局限在电视上，还可以通过手机、网络、公众号的方式发布，所以MV就逐渐成为很多企事业单位喜爱的一种宣传推广形式。那么，拍摄MV需要注意哪些细节呢？
1、整体画面及节奏的表现力
好的创意与拍摄画面、音乐节奏不仅可以使一条MV主题鲜明，唯美动听、赏心悦目，让观众对音乐电视中展现的内容和品牌留下美好的印象，更能为企业扩大市场知名度，增添品牌美誉度，建立人们对企业的良好印象。因此， MV画面与音乐节奏的表现力是非常重要的环节。
2、做到一片多用
MV不是单纯的某个产品介绍，而是展现整个企业综合实力的传播。所以音乐电视要做到“一片多用” ，即要在体现品牌形象方面能取得明显成效，又要为市场推广发挥独特的作用，此外在网上或电视上循环播放，能让人们更多的知道企业，增强对企业品牌的熟悉度。
3、要广泛传播
时下，许多企业不惜花上千万的巨资请形象代言人拍摄MV ，却对后续的投放费用卡的非常的紧。在音乐电视制作完成之后，即应该多方位进行广泛传播，才能收到理想的宣传效果。譬如：在电视上发布、在网站上推广、在企业新闻发布会上播放等，也可以分发、邮寄给企业的客户或者有意合作的潜在客户，让客户在深入了解企业或者产品的基础上，增加对企业品牌的认知度和信任度，从而为双方合作打下坚实的基础。
%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"随着电脑和视频技术的日益进步，如今非专业人士也能制作自己的音乐MV啦。在预算允许的情况下， MV的制作完全靠天马行空的想象力。这篇文章会带你一起探索一下MV的拍法。","id":""}],"text":"","id":"Hgekdmya2ou28yxgnTecldAunoh"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"拍摄前的准备","id":""}],"text":"","id":"BwmWdCm8goqyCKxg6aOccaQGnoG"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"了解预算","id":""}],"text":"","id":"Pm8Ydi6OqoOMqgxy6TFcI3JHnlg"},{"type":"paragraph","children":[{"type":"text","text":"优质的MV并不都是投了大笔钱制作非常精良的，历史上极富创意、让人难忘的MV很多都是很简单的低成本作品，也有一些制作费高达几百万美元。事先了解清楚你有多少钱可以使用能够确保你不会超支。","id":""}],"text":"","id":"TI2edsiuaoy2kAxZJmccTQC4nsk"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"了解预算","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/43975d14970047528619e30ca742627e","width":1024},"text":"","id":"OYuIdgIksoeSYSxAxLwcSOiJncg"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"和艺人或乐队交流","id":""}],"text":"","id":"PmkidM6AsoaAcmxon9FctjONnVh"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"和艺人或乐队交流","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/2eaaeeb7c9d94f29b51c0b2529101e0d","width":1024},"text":"","id":"N6U0d0Ycyom6wMxsxNWctyIan4g"},{"type":"paragraph","children":[{"type":"text","text":"他们通常都会对自己的MV和造型有一些想法，有一些会是不错的点子，甚至会有一些极具创意，也有一些需要上千人的配合演出，最前沿的特效技术，还要张艺谋为其掌镜。如果你预算充足，那么基本上你不会受到任何限制，当然了，具体要将哪一个点子融合进MV ，决定权还是在你。眼光放实际一些，清楚哪些可行，哪些不那么可行，哪些完全不可能。","id":""}],"text":"","id":"CC6YdCq8Eoowa8xMv1OchFernXd"},{"type":"paragraph","children":[{"type":"text","text":"如果你恰好是要拍MV的乐队中的一员，你可能面临着独特的优势和挑战。在乐队灵感方面你掌握着第一手全方位的资料，但是另一方面， MV的制作过程可谓压力山大，你很可能因此与队员在个人关系和合作关系上都产生不合，对此一定要谨慎。","id":""}],"text":"","id":"Ly44dSuGko6qY4xYnW9cZ09rnHd"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"好好听mv这首歌","id":""}],"text":"","id":"XAokdA88Oo46KsxMx2LcgJZenJc"},{"type":"paragraph","children":[{"type":"text","text":"一开始不要做任何别的事情——就静静地听。然后，循环听无数次。还要和歌手或乐队一起听。即便你已经对旋律烂熟于心了，还要想象自己是第一次听到这首歌。它让你产生了什么感觉？它会让你想要跳舞、痛哭、做蠢事儿，或者直接去酒吧喝到挂？又或者它会不会让你产生很复杂的情感？把你对这首歌的反应通通记录下来。","id":""}],"text":"","id":"JUC6d6qeaosoyYxYX2pcLO6anYf"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"好好听mv这首歌","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/9d9b9bcd45f748ecb5596b97094df6a5","width":1024},"text":"","id":"AI02dWCu0oQwAAxUl20cEO9znWg"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"拍摄方案的确定","id":""}],"text":"","id":"AMSSduc0QogGQsxGQ38cAUYvn0d"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"提炼想法","id":""}],"text":"","id":"XIu6dGi4Qoy8EYxGCSEczodkn8c"},{"type":"paragraph","children":[{"type":"text","text":"一旦你对这首歌的情感核心有了一些想法，将这些想法加工整合进MV 。在这个过程中和你的技术团队讨论会非常有帮助，因为他们知道什么比较容易做到而什么比较困难。","id":""}],"text":"","id":"No0SdwWyAokK8uxk3t6c1Zu5nte"},{"type":"paragraph","children":[{"type":"text","text":"用在MV里的点子可以既直截了当又很切题。举个例子，如果要制作一首关于在路上与各种人相遇的乡村歌曲，可以跟拍主角驾驶在高速公路上，沿路在小镇里与杂货店的人、加油站的人一一相遇，就如同歌词里写的情境一样。这个点子如果执行得好的话，效果会非常棒。","id":""}],"text":"","id":"OEgMdU8OwoSEQixcNlIcLBGMnxh"},{"type":"paragraph","children":[{"type":"text","text":"加一些特别的小细节可以让你的MV过目不忘甚至成为经典。以下的点子就会比刚才那笼统的描述生动许多。主角驾驶着一辆57年的雪佛兰敞篷车在一路向西的高速公路上行驶着，第一段出现路边杂货店的农民，第二段出现加油站中坐在悍马里的士兵，第三段里，一个漂亮女生跳进汽车与我们的主角一起驶向远方，如同歌词里写得那样。再设计一些有趣的支线故事——愤怒的白领人士在每一段画面里都做出蠢事儿。第一段里他把芥末挤到了自己衬衣上，第二段里他的保时捷撞上了悍马或者他把汽油滴到了价格不菲的皮鞋上，第三段里他笨拙地向美女不停地抛媚眼。","id":""}],"text":"","id":"UG6EdmcoOo2WEexorJnclckMnze"},{"type":"paragraph","children":[{"type":"text","text":"抽象的奇思妙想能成就一支精彩的MV 。脚本无需严格按照歌词写的那么发展——在歌词与视觉内容上形成强烈的反差反而会有意想不到的效果。有的MV甚至是走荒诞怪异风格的。千万不要不敢让观众困惑甚至震惊，如果你觉得这种效果是你的MV必须要的。有时挑战常规才能出奇制胜。","id":""}],"text":"","id":"CuGYduYweo0GW0xmKl4cdcl3nyf"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"提炼想法","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/558aeb683d7e4ac58498327258c8d1e5","width":1024},"text":"","id":"B2KudUIQWoW8auxmIhtcwdkkn3b"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"选景","id":""}],"text":"","id":"BokydWwSwo0I6IxiUbwcNs0pnZf"},{"type":"paragraph","children":[{"type":"text","text":"在开始拍摄之前，你要想清楚你想在哪里拍摄。有时基于MV理念，你必须跋山涉水去远方或者特地搭一个景。比如我们刚才那首乡村歌曲也许在西北地区就很容易拍摄，但如果是在上海，那么你就必须提前计划场地。","id":""}],"text":"","id":"UOC6damocoiYsIx2pyRcrQU0nef"},{"type":"paragraph","children":[{"type":"text","text":"跟你需要用的场地的主人或管理方交流。最好事先告知周围邻居你要拍摄。如果你不说的话，他们很可能会困惑甚至被你的拍摄干扰到。提前熟悉一下当地的噪音条例，以防万一被**约谈时你完全不知所措。","id":""}],"text":"","id":"Yk0sdQGuUoW8KYxE1hPcR05anIb"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"选景","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/48c132bd86494ff0afcee4ed2b47bc3b","width":1024},"text":"","id":"RIY6d4OwuokSCsxD0FBc3QZMnEx"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"制作剧情图板","id":""}],"text":"","id":"HcKIdOYimome4wxovuxcRuvDn3O"},{"type":"paragraph","children":[{"type":"text","text":"它是你拍摄时最有用的策划工具了。所谓剧情图板就是用来指导拍摄动作的以一镜为单位的图板。","id":""}],"text":"","id":"CUmOdM4qooecw4xQ7cScUNsNnhc"},{"type":"paragraph","children":[{"type":"text","text":"音乐MV通常会运用大量的电影技巧或视觉效果来创作独特的观看体验，如果你打算在MV中融入以上任何一种，记得把它们写进你的剧情图板。","id":""}],"text":"","id":"HGoAd2USyo2qWgxshpIcjFPDn8d"},{"type":"paragraph","children":[{"type":"text","text":"剧情图板不用制作得太浮夸。它可以简单得只有演员走位以及场景道具，也可以详细到连演员分镜头、表情、移动方向等等都有。如果你完全没有绘画天赋，别担心——你可以制作文字版剧情图板。只要你对于每一镜应该拍些什么都心中有数，并且可以让共事的人都明白，那就可以了。","id":""}],"text":"","id":"EKEGd4YUao0qcQxkPYccKuPGnMf"},{"type":"paragraph","children":[{"type":"text","text":"尝试将你的MV按视觉场景分割开来。如果你把要在某一个场地拍摄的所有内容都一次拍完，那就大大节约了拍摄时间（就算情节顺序不对，事后仍然可以拼接成完整的MV）。用这种方法规划你的拍摄可以尽可能地省时省力。","id":""}],"text":"","id":"QGIAduyu6oYu6ExakZzcGw5SnMh"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"组建拍摄团队","id":""}],"text":"","id":"R2mqdW8EcoY6awxWqcTcklgcnKf"},{"type":"paragraph","children":[{"type":"text","text":"根据制作规模的不同，你有可能需要完全靠自己和演员，也可能拥有一大批的团队听你差遣。基于你需要完成的工作，以下是你需要考虑寻找人才的职位：","id":""}],"text":"","id":"WeiUdkwWSoWqM0xg5TRcVu5Bnhh"},{"type":"paragraph","children":[{"type":"text","text":"摄像师，摄像师负责通过多台摄像机捕捉镜头。构思镜头是你的事，但接下来的构建场景、和灯光师协调确保场地光线完美、告诉收音师要在场地的哪里收音等等，都需要摄像师来做。","id":""}],"text":"","id":"WyKAdEqiGoeOCax0cMBczo59nWG"},{"type":"paragraph","children":[{"type":"text","text":"灯光师，需要有人来确保所有灯都会亮，演员在镜头里能看得清楚，以及所有光线都适合拍摄，而这个人就是灯光师。","id":""}],"text":"","id":"ImEud4iYyoO0SuxyKCkcccOJnBf"},{"type":"paragraph","children":[{"type":"text","text":"收音师，在电影的拍摄场景中，收音师就是在每个人面前和场地中举着麦克风的那个人；而在MV拍摄中（通常没有对话），收音师就是不停播放音乐让演员好配合演出的那个人。在按“暂停”、“播放”、“回放”的间隙，他也负责拿可乐、披萨以及其他杂物。","id":""}],"text":"","id":"QaGmdQGCYoMIw0xWSUIcUSG3nhh"},{"type":"paragraph","children":[{"type":"text","text":"场务，场务是负责搬各种电线、灯光、装备、桌椅等一切被挪进场地的杂物的。当你在构思更加重要的东西时，如果有人能帮你帮这些杂事都处理好，那么拍摄会进行得顺利很多的。","id":""}],"text":"","id":"SyGgdEEYioWWCUxuuh1cfocnnTh"},{"type":"paragraph","children":[{"type":"text","text":"服装师，根据预算的不同，你可能只需要简单地给演员下个指令就行（“穿牛仔裤和贴身T恤”），或者帮演员订好需要的戏服。不管是哪种方式，一旦有换衣服的需要，你就要确保有人能在每个场景的间隙协调好这件事，并且演员们可以有换衣服的私人空间。","id":""}],"text":"","id":"Iyged4Y4MoKS4exyeAncfrYDnug"},{"type":"paragraph","children":[{"type":"text","text":"道具师，同样的，这个人可能还是你。总要有人去找拍摄用的汽车，加上演员要使用的道具——比如一挤就能挤出来的芥末瓶，以及需要特地找来的、演员会拿起或者放下来的所有东西。","id":""}],"text":"","id":"I4KAdsswOoQ8EaxsXcvc11A3njc"},{"type":"paragraph","children":[{"type":"text","text":"场记，除非你准备一镜到底拍摄完所有东西，不然你肯定需要有人来确保上下场的连接度，防止穿帮镜头，这就是场记的工作。他们通常借助摄像机来记录位置，也要确保第一场中芥末在衬衫上留下的污渍在三天后拍摄的最后一场里依然“健在”而且没有变形。","id":""}],"text":"","id":"P8oUdSumgoaag8xop6Bcuncknee"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"组建拍摄团队","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/9df0527cfa364f068f1cb66e6f6ee192","width":1024},"text":"","id":"KI6wdS0CWocQwax4ipbcDBUcnfN"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"开拍","id":""}],"text":"","id":"SoMQdKi6eoA2wOxaM04c7HjQnBc"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍摄流程","id":""}],"text":"","id":"JwcydgeiyokkO0xWgGdcHKVBnNc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"设置场地","id":""}],"text":"","id":"TywwdYG2KowkUUxEHhOcGiQ4nmc"},{"type":"paragraph","children":[{"type":"text","text":"现在你已经准备就绪了，演员们也排练得非常到位，整个团队都整装待发，接下来就要开始设置场景正式开拍了。精心挑选一个拍摄场景。","id":""}],"text":"","id":"RY4edyiKyoSSO2xmoj7c2pR6nvc"},{"type":"image","attrs":{"height":682,"note":[{"type":"text","text":"设置场地","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/ffed97ee157149a7a2349f19a274c1ed","width":1023},"text":"","id":"OkYCdsqa2oSsWWxGItLcUaF6n6f"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"设置摄像","id":""}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:[{"type":"text","text":"后期制作","id":""}],"text":"","id":"K4I4dAeaKoOQA8xSSJWcWU1Dnoe"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"后期制作流程","id":""}],"text":"","id":"ROoOd8YMSomaGcx4RawcBWYqnVL"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"将视频转录进电脑","id":""}],"text":"","id":"TYkYdk8isoUe4axQ7nhctbwmnLb"},{"type":"paragraph","children":[{"type":"text","text":"通常使用USB、火线接口或者其他接口就能完成。不管你用什么方式，确保你把所有东西都上载进电脑并且储存在同一个目录下。","id":""}],"text":"","id":"QiAEd4WSkogESIxeJLMcdowGnKj"},{"type":"image","attrs":{"height":682,"note":[{"type":"text","text":"将视频转录进电脑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/a7510b9b74f24da2ac564c6934386e53","width":1023},"text":"","id":"CE2mdKY8moI2kExG27AcuPszn9b"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"开启编辑软件","id":""}],"text":"","id":"JkaodUsmMooKUYxYh1Gcs9AonWb"},{"type":"paragraph","children":[{"type":"text","text":"不管你使用的是Sony Vegas、iMovie、Adobe Premiere、Final Cut Pro ，还是其他高端的软件，奇迹将在此发生。","id":""}],"text":"","id":"IEimd4GMSocYa4xWSJFcDFP6n4m"},{"type":"image","attrs":{"height":682,"note":[{"type":"text","text":"开启编辑软件","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/4c5331d8c1594b0eb807331633f4cebb","width":1024},"text":"","id":"PeeeduWaWoCmCwxyWGgcWZ32n7c"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"使用最好的素材","id":""}],"text":"","id":"OKCsd0YUioM0qIxUBgOcadmSn7d"},{"type":"paragraph","children":[{"type":"text","text":"从头到尾地看你的拍摄，每个带子都要看，找到最好的。运用视频中收到的音来与音乐轨迹相匹配。不必担心音轨中有轻微的噪音，因为这并不是你的最终视频。","id":""}],"text":"","id":"BUYydo0kcoggikxY5XkcZItSnLb"},{"type":"image","attrs":{"height":682,"note":[{"type":"text","text":"使用最好的素材","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/049f9a7f7efb46ec86f5b6c1363b38a8","width":1024},"text":"","id":"Gcm0dwEM4oOQIYxqPhecE9knnfb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"将音轨覆盖在画面中","id":""}],"text":"","id":"XW42d68woocM0SxG2P9cib43nsh"},{"type":"paragraph","children":[{"type":"text","text":"随着音轨的上载，查看画面和音乐是否同步。一般来说它们会很接近，但不会完美同步的。做一些细小的调整，让画面与声音和谐——这点对于有乐队","id":""},{"type":"text","text":"出境","id":""},{"type":"text","text":"的画面尤其重要，因为稍有差池就会十分明显。","id":""}],"text":"","id":"V88MduESuoaI6kxQPM5c8Wkdnee"},{"type":"image","attrs":{"height":682,"note":[{"type":"text","text":"将音轨覆盖在画面中","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/91a90e2cf9d048babfb17b8c04f264d8","width":1024},"text":"","id":"ZecidySakoEWY6xOKclcnPmdnpg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"视频中加入片头","id":""}],"text":"","id":"Hmcade8oCoqyikxS2oqczdG3nue"},{"type":"paragraph","children":[{"type":"text","text":"以前的MV通常都会在片头打出歌曲名称、歌手名字、唱片公司和MV导演名字。现在的一些歌手选择把这些信息作“电影化”的处理。可以和你的工作团队、演员、乐队们讨论下是否要加上这些信息。","id":""}],"text":"","id":"L4M4d68WWowuMaxMHXlchIHAnIf"},{"type":"image","attrs":{"height":682,"note":[{"type":"text","text":"视频中加入片头","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/38fdbd55d3fa453aa12de2b4b5e4c185","width":1024},"text":"","id":"Gm0OdW2qwoSW0oxugk5cs3dMn2c"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"剪辑技巧","id":""}],"text":"","id":"HckYdw2YqocwM6xqMa1cgKxLnTb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"音频","id":""}],"text":"","id":"WyKgd4s6oo282SxotOGcxduXnRd"},{"type":"paragraph","children":[{"type":"text","text":"1、如果mv拍摄中有多个音频，没有特殊需要的话，保持其音量一致。","id":""}],"text":"","id":"EewUd86s0oiwKixExVnc8Im8nfc"},{"type":"paragraph","children":[{"type":"text","text":"2、如果mv拍摄是纯音乐配画面的，疾配快，缓配慢。","id":""}],"text":"","id":"KYOQdwCAso0O08xywhHcU21anEf"},{"type":"paragraph","children":[{"type":"text","text":"3、如果mv拍摄是有歌词的音乐，歌词内容配画面的同时，疾配快，缓配慢。建议歌词先铺在轨道上，因为只有歌词的预览是不会卡的，就算你128内存用PRE ，都不会卡。调整，让歌词字幕符合歌词音频，这样铺视频的时候，将相关视频对准一句句歌词就很方便了。会没有音波显示，糟糕一点，只好边预览边听边调整了，有音波显示的MV制作软件就方便很多。","id":""}],"text":"","id":"JieOdWSUQogkGYxMVo5c6XHRnpc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"视频与音频关联","id":""}],"text":"","id":"MsWqdIY0AoYmCgxeKihceiIungb"},{"type":"paragraph","children":[{"type":"text","text":"1、歌词内容配画面，不一定所有的都匹配（不是原唱歌很难做到这点），但要保证能配的都配上。","id":""}],"text":"","id":"Dmi8dOaAaoAyUIxgvvicItPBnAc"},{"type":"paragraph","children":[{"type":"text","text":"2、两句歌词之间、歌词与前/见/尾奏之间、节奏变换点，等等地方，视频画面要变换。","id":""}],"text":"","id":"TQEad6qgeoEUmSxSECJcjGiHnld"},{"type":"paragraph","children":[{"type":"text","text":"3、快节奏的歌，快节奏的地方，视频要时时变换符合节奏——即使，你变换的画面让人第一遍欣赏时看不清内容。","id":""}],"text":"","id":"ZIKkdqWiSoEuYIxoTHTcSrEAnrh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"视频","id":""}],"text":"","id":"TY2Yd8KaSoKkw0xCCLBcqidcnrh"},{"type":"paragraph","children":[{"type":"text","text":"1、摄影上取镜范围不变、焦距不变、人物动作基本不变的“静态”视频，比如说话、沉思、特写一类，在没有滤镜、遮罩点缀的情况下，最好不要超过3秒，除非是特殊需要。拉、推、跟镜头、变焦的摄影画面是mv拍摄片源的首选。","id":""}],"text":"","id":"MYmSd6qoSoAGCIxie88cu77znHe"},{"type":"paragraph","children":[{"type":"text","text":"2、人物的近景与特写在一个mv拍摄中不要出现过多（哪怕是不同的人），远、中、近、前、后景要分布合理，适当放一些风景、或者主角不在的空镜头。","id":""}],"text":"","id":"ZQU4dsyQAoK6KUx2BqTcIwyEndc"},{"type":"paragraph","children":[{"type":"text","text":"3、片源如果有黑边，最好统一修剪掉；不修剪的话，不得使用三维、翻页之类让黑边出现在画面中心地带的转场，不得在画中画边缘出现黑边。黑边的存在，还将影响一些滤镜的效果，比如说平均滤镜——狭窄的黑边同样被模糊，一模糊就放大更明显了。","id":""}],"text":"","id":"JiiSdciAcoS4Oix2BlLc6b4unwK"},{"type":"paragraph","children":[{"type":"text","text":"4、尽量不要出现类台标状的东西，实在没办法用光线、光晕、修剪滤镜之类的遮一下。","id":""}],"text":"","id":"DUwkd20YEoyQIkxiOMgcCKdVnqg"},{"type":"paragraph","children":[{"type":"text","text":"5、不要天花乱缀式地使用花哨的转场，不要全程用夺目的闪光转场，转场只是点缀，不是mv拍摄主体。一般的淡化转场应该是使用频率最高的。其他，强音“爆炸”使用粉碎转场，回忆、闪回使用闪光转场，等等。","id":""}],"text":"","id":"JgAkdEUgCoGkksxCizhcXBNwnCb"},{"type":"paragraph","children":[{"type":"text","text":"6、对白、名字字幕问题按着需要办，想让人看清字幕的，就选带字幕的视频；不想让人看见的，做全程宽屏的MV ，或者想办法遮掉有字幕的视频，用歌词、滤镜都能遮。","id":""}],"text":"","id":"CmukdoqEgoGi0wxuUq8cbaxAnre"},{"type":"paragraph","children":[{"type":"text","text":"7、不要把一个mv拍摄的内容“塞”得很满，有的视频，即使镜头很完美，如果mv拍摄不需要，删。","id":""}],"text":"","id":"UkqKdQOqqogiAex2oi3coRGmn1X"},{"type":"paragraph","children":[{"type":"text","text":"8、不要留念人物很帅很帅的镜头，该转场的时候一定要转。","id":""}],"text":"","id":"M8Kcdi6UcoGQ4ExYz6JcUGqenWb"},{"type":"paragraph","children":[{"type":"text","text":"9、没有特殊需要，视频速度的调整，不小于50% ，不大于125% ，否则将出现明显的人为加工痕迹。","id":""}],"text":"","id":"DsIAdsiu4oYYa8x2J6tciTaonQh"},{"type":"paragraph","children":[{"type":"text","text":"10、想表现一件事，要选画面上最合适、让人一目了然的镜头。","id":""}],"text":"","id":"WccodwQaioaWoqxuowlcF7URnOe"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"视频选景","id":""}],"text":"","id":"YsyQd0Eq2ogYQqxI9M3c4hPOnGK"},{"type":"paragraph","children":[{"type":"text","text":"1、做集锦的，分配客观，不因自己喜好偏于哪个角色。","id":""}],"text":"","id":"KSeqdmaiUo0AeexgZiocNoQGnbd"},{"type":"paragraph","children":[{"type":"text","text":"2、做单人的，不要把镜头一直给在主角身上，尤其不要一直给说话近景，也要给一些主角的远景、与他人的合景、相关的空镜头。如果该主角只有近景，那，滤镜遮罩有什么用什么，人为加工出MV的层次，至少给出主角近景身后的全景。","id":""}],"text":"","id":"KIcEdCiGso66AYxOEDVcxHyDnld"},{"type":"paragraph","children":[{"type":"text","text":"3、没有特殊需要，电视一角色多演员的，最好只给其中一个演员的近景；一演员多角色的，在一个MV中不要出现代表两个角色的演员近景。","id":""}],"text":"","id":"CaUodooMKoYSAqxe4DVcwTnbnwh"},{"type":"paragraph","children":[{"type":"text","text":"4、乱真。","id":""}],"text":"","id":"NiGydEk2OougWMxEVw9c8Ygjnfd"},{"type":"paragraph","children":[{"type":"text","text":"5、打斗场面，如果原片拍得很差，切换镜头要频繁，无转场的硬切也好， 10桢的交叉淡化转场也好，另外适当加快视频速度，切出来的打会好看些。","id":""}],"text":"","id":"EaE6dKwq2oGIEYxCwqmcV0KfnVf"},{"type":"paragraph","children":[{"type":"text","text":"6、空镜头——天空太阳夕阳月亮云层山岳江水浪花旗帜，是合适的就拿来用。","id":""}],"text":"","id":"YqUWdACIoosCsQxes5kcQJsRnfc"},{"type":"image","attrs":{"height":375,"note":[{"type":"text","text":"视频选景","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/60becfd02d134450a96332f8672536ae","width":500},"text":"","id":"YaeOdwQmQokaquxEFuNcllJrnve"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"拍摄注意细节","id":""}],"text":"","id":"KoScdwmAiowiYqxyqK9cbnGendg"},{"type":"paragraph","children":[{"type":"text","text":"MV可以简单的看做是“为歌曲拍摄的宣传片”；因为MV并非只是局限在电视上，还可以通过手机、网络、公众号的方式发布，所以MV就逐渐成为很多企事业单位喜爱的一种宣传推广形式。那么，拍摄MV需要注意哪些细节呢？","id":""}],"text":"","id":"SAYGdeUaEokee4xgnuucgTignzb"},{"type":"paragraph","children":[{"type":"text","text":"1、整体画面及节奏的表现力","id":""}],"text":"","id":"Omusdkga4oCkOyxaQnGcH51Mnrd"},{"type":"paragraph","children":[{"type":"text","text":"好的创意与拍摄画面、音乐节奏不仅可以使一条MV主题鲜明，唯美动听、赏心悦目，让观众对音乐电视中展现的内容和品牌留下美好的印象，更能为企业扩大市场知名度，增添品牌美誉度，建立人们对企业的良好印象。因此， MV画面与音乐节奏的表现力是非常重要的环节。","id":""}],"text":"","id":"ZYuwdeoA6o6G82xmkv2cc6Aanob"},{"type":"paragraph","children":[{"type":"text","text":"2、做到一片多用","id":""}],"text":"","id":"EKEedescCoiMIKxaWcxcupwjnJd"},{"type":"paragraph","children":[{"type":"text","text":"MV不是单纯的某个产品介绍，而是展现整个企业综合实力的传播。所以音乐电视要做到“一片多用” ，即要在体现品牌形象方面能取得明显成效，又要为市场推广发挥独特的作用，此外在网上或电视上循环播放，能让人们更多的知道企业，增强对企业品牌的熟悉度。","id":""}],"text":"","id":"LUiKdOk6UoUQakxSM8CcpyPEnUg"},{"type":"paragraph","children":[{"type":"text","text":"3、要广泛传播","id":""}],"text":"","id":"UYwidQu4Qos60ixY36VclsS9nyL"},{"type":"paragraph","children":[{"type":"text","text":"时下，许多企业不惜花上千万的巨资请形象代言人拍摄MV ，却对后续的投放费用卡的非常的紧。在音乐电视制作完成之后，即应该多方位进行广泛传播，才能收到理想的宣传效果。譬如：在电视上发布、在网站上推广、在企业新闻发布会上播放等，也可以分发、邮寄给企业的客户或者有意合作的潜在客户，让客户在深入了解企业或者产品的基础上，增加对企业品牌的认知度和信任度，从而为双方合作打下坚实的基础。","id":""}],"text":"","id":"VGQAdcgmmo4aA4xMhiHcnDKJnjg"},{"type":"image","attrs":{"height":683,"note":[{"type":"text","text":"拍摄注意细节","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/18d6f509ae644017803778345f5b1f73","width":1024},"text":"","id":"PsESdcMIoo2geQxQlZgcExvEnlg"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"AoGsdIiiCou6AQxKsINcAejznyf"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"KI8Edio84o0SISx6K3McB0binsh"}]%3C%2Fhowto_content%3Eae缩小快捷键3打开项目 Ctrl+O打开项目时只打开项目窗口按住Shift键